Podcasts are one of the easiest and most cost-effective mediums to market yourself and tap into an audience that can be uniquely yours.

It enables you to position yourself as a known expert in your niche, helping you build brand authority.

Podcasts are platform agonistic. The medium has a much wider audience reach as compared to video, with availability across numerous listening platforms & devices.

There are tons of opportunities to monetize. You can easily earn a steady revenue through a combination of various monetization streams.

Podcasts are convenient for users as it is a passive form of content consumption. It is also the preferred content medium for millennials & Gen Z as it helps them battle modern life issues and provides them a sense of community.